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WordPress:Search Engine Optimization for Wordpress

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Seadragon530（討論 | 貢獻(xiàn)）2008年4月22日 (二) 17:17的版本
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WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.

WordPress，從約束中跳出來(lái)，開(kāi)始結(jié)合了搜索引擎。它的特色和功能通過(guò)文章，頁(yè)面和分類指引的搜索引擎，幫助搜索引擎搜索整個(gè)站點(diǎn)搜集它所需要的信息，把站點(diǎn)收進(jìn)它的數(shù)據(jù)庫(kù)。

WordPress comes with several built in search optimization tools, including the ability to use .htaccess to create apparently static URLs called permalinks, blogrolling, and pinging. There are also a number of third party plugins and hacks which can be used for search engine optimization (SEO).

WordPress自帶幾種搜索優(yōu)化工具，包括使用.htaccess建立幾種靜態(tài)的URLs，叫做permalinks, blogrolling, and pinging. 同樣也有很多第三方插件 和 hacks，可以用來(lái)優(yōu)化搜索引擎 (SEO).

However, once you start using various WordPress Themes and customizing WordPress to meet your own needs, you may break some of those useful search engine friendly features. To maintain your WordPress site's optimal friendliness towards search engine spiders and crawlers, here are a few tips:

盡管如此，一旦你使用了多種WordPress 主題和自定義 WordPress來(lái)達(dá)到你的要求，你就可能破壞了一些有用的搜索引擎的友好的功能。為了維持你的WordPress站點(diǎn)對(duì)于搜索引擎的最優(yōu)化，下邊是幾點(diǎn)小建議：

Good, Clean Code
Make sure your site's code validates. Errors in your code may prevent a search engine from moving through the site successfully.
好的, 簡(jiǎn)潔的代碼
確定你的站點(diǎn)代碼有效，代碼中的錯(cuò)誤可能會(huì)阻止搜索引擎在全站內(nèi)有效的搜索。
Content Talks
Search engines can't "see" a site. They can only "read" a site. Pretty does not talk to a search engine. What "talks" to a search engine are the words, the content, the material in your site that explains, shares, informs, educates, and babbles. Make sure you have quality word content for a search engine to examine and compare with all the parts and pieces to give you a good "score".
內(nèi)容討論
搜索引擎無(wú)法"看"一個(gè)站點(diǎn)。它們只是"讀"。漂亮對(duì)于搜索引擎來(lái)說(shuō)沒(méi)有用，和搜索引擎"討論"的是詞，內(nèi)容，你的站點(diǎn)上的解釋，共享，通告，訓(xùn)練和一些其他言語(yǔ)。確定你有合格的詞給搜索引擎用來(lái)檢查和與所有的其他內(nèi)容進(jìn)行比較，來(lái)給出一個(gè)好的"分?jǐn)?shù)"。
Write Your Content with Searchers in Mind
How do you find information on the Internet? If you are writing something that you want to be "found" on the Internet, think about the words and phrases someone would use to find your information. Use them more than once as you write, but not in every sentence. Learn how search engines scan your content, evaluate it, and categorize it so you can help yourself get in good favor with search engines.
撰寫目錄時(shí)考慮其他搜索者可能用到的詞匯
如何在網(wǎng)路上找信息？如果你正在寫一些你希望在網(wǎng)路上可以被別人"找到"的東西，考慮一下人們可能會(huì)用來(lái)搜索的詞匯。寫作的時(shí)候多次使用這些詞匯，但是不要在每個(gè)句子都用。學(xué)習(xí)搜索引擎如何查找你的內(nèi)容，估計(jì)一下，然后分類，這樣你就會(huì)幫助自己得到搜索引擎的青睞。
Content First
A search engine enters your site and, for the most part, ignores the styles and WordPress:CSS. It just plows through the site gathering content and information. Most WordPress Themes are designed with the content as close to the top of the unstyled page as possible, keeping sidebars and footers towards the bottom. Few search engines scan more than the first third of the page before moving on. Make sure your Theme puts the content near the top.
目錄優(yōu)先
搜索引擎進(jìn)入你的站點(diǎn)的大部分，忽略樣式和CSS。它只是經(jīng)過(guò)整個(gè)站點(diǎn)收集內(nèi)容和信息。大多數(shù)WordPress主題都是設(shè)計(jì)成讓內(nèi)容盡可能接近頂部，讓邊欄和頁(yè)腳盡可能接近底部。很少有搜索引擎查找多過(guò)于頁(yè)面前三分之一的內(nèi)容的。確定你的主題把內(nèi)容放在接近頂部的地方。
Keywords, Links, and Titles Meet Content
Search engines do not evaluate your site on how pretty it is, but they do evaluate the words and put them through a sifter, giving credit to certain words and combinations of words. Words found within your meta tag keywords listings and within your document are compared to words found within your links and titles. The more that match, the better your "score."
關(guān)鍵詞, 鏈接和標(biāo)題要滿足目錄
搜索引擎不會(huì)估計(jì)你的站點(diǎn)有多漂亮，但是它們會(huì)估計(jì)詞語(yǔ)，把詞通過(guò)篩選得到信任的特定詞或者詞組。在你的 meta 標(biāo)簽關(guān)鍵詞列表和文檔中找到的詞會(huì)和鏈接和標(biāo)題中找到的詞進(jìn)行比較，越合適，你的"得分"就越高。
Content in Links and Images
Your site may not have much text, mostly photographs and links, but you have places in which to add textual content. Search engines look for alt and title in link and image tags. While these have a bigger purpose of making your site more accessible, having good descriptions and words in these attributes helps provide more content for search engines to digest.
鏈接和圖片中的目錄
你的站點(diǎn)可能并沒(méi)有太多的文字，大多數(shù)都是圖片和鏈接，但是你也有地方加入文字的內(nèi)容。搜索引擎會(huì)在鏈接和圖片標(biāo)簽中查找alt和title.當(dāng)然這有一個(gè)更大的目的就是讓你的網(wǎng)站更具有易用性，但在這些屬性中擁有好的描述和詞語(yǔ)可以幫助你提供更多的內(nèi)容給搜索引擎。
Link Popularity
It is not how good your site is, it is how good the sites are that link to you. This still holds weight with search engine favoritism. It's about who links to you. Blogrolls, pingbacks, and trackbacks are all built into WordPress. These help you link to other people, which gives them credit, but it also helps them link to you, connecting the "links." The number of incoming links your site has that have been recognized by Google can be checked by typing link:www.yoursite.com into Google (other search engines have similar functions). Other ways to generate incomming links to your site include:
  • Add your site's url to your signature on forum posts on other sites.
  • Submit your site to directories (see below).
  • Note: Leaving comments on blogs will not help with this, since all modern blogging tools use the rel="nofollow" attribute. Don't be a comment spammer.
鏈接的聲望
這不是說(shuō)你的站點(diǎn)有多好，而是你的鏈接站點(diǎn)有多好。這是搜索引擎非?？粗氐囊徊糠帧＿@是關(guān)于誰(shuí)鏈接到你這里了。Blogrolls, pingbacks, 還有trackbacks 都是內(nèi)建在WordPress中的. 這些幫助你鏈接其他人，給它們信任，同樣也幫助他們鏈接到你的站點(diǎn)，連接這些"鏈接."這些站點(diǎn)上引進(jìn)的被Google驗(yàn)證過(guò)的鏈接可以通過(guò)Google (其他搜索引擎也有類似功能) 中輸入link:www.yoursite.com來(lái)查看。其他生成引入鏈接的方法包括：
  • 把你的站點(diǎn)的鏈接加入到其他論壇帖子簽名。
  • 把你的站點(diǎn)提交到姓名地址錄 (如下).
  • 注意: 在blog中留下評(píng)論對(duì)此沒(méi)有什么幫助, 因?yàn)樗鞋F(xiàn)代blog工具使用 rel="nofollow" 屬性. 不要成為一個(gè) comment spammer.
Good Navigation Links
A search engine crawls through your site, moving from page to page. Good navigational links to the categories, archives, and various pages on your site will invite a search engine to move gracefully from one page to another, following the connecting links and visiting most of your site.
好的導(dǎo)航鏈接
一個(gè)搜索引擎搜索整個(gè)站點(diǎn)，從一個(gè)頁(yè)面移動(dòng)到另一個(gè)頁(yè)面。分類，文檔和多種頁(yè)面的好的導(dǎo)航鏈接 會(huì)讓搜索引擎順利的在各個(gè)頁(yè)面之間搜索，根據(jù)鏈接訪問(wèn)站點(diǎn)。

Search Engine Site Submissions

There are many resources that will "help" you submit your site to search engines. Some are free, some for a fee. Or you can manually submit your site to search engines yourself. Whatever method you choose to use, once your site has been checked for errors and is ready to go, search engines will welcome your WordPress site.

搜索引擎提交

有很多資源可以"幫助"你提交你的站點(diǎn)到搜索引擎。一些是免費(fèi)的，一些是收費(fèi)的?；蛘吣憧梢宰约菏謩?dòng)提交你的網(wǎng)站到搜索引擎。不論你選擇什么方法，一旦你的站點(diǎn)被checked for errors 并準(zhǔn)備好, 搜索引擎將收錄你的WordPress站點(diǎn)。

Here are some tips for successful site submissions:

  • Make sure you have content for search engines to scan. In general, have more than 10 posts on your site to give the search engines something to examine and evaluate.
  • Do not submit your site to the same search engine more than once a month or longer, depending upon their criteria, not your anxiousness to be listed.
  • Have ready to type, or copy and paste, a description of your site that is less than 200 words long, the title of the site, and the categories your site may belong to in a search engine directory.
  • Have a list of your website's various "addresses/URLs" ready. You can submit your root directory as well as specific categories and feeds to search engines, expanding your search engine coverage.
  • Keep a list of the various search engines and directories you submit to so you do not accidentally resubmit too soon, and you can keep track of how they include you among their pages and results.

這里是關(guān)于成功提交的站點(diǎn)一些小提示：

  • 確定你有一些搜索引擎可以查找的目錄. 通常，多于10篇文章的站點(diǎn)才可以被搜索引擎查詢到.
  • 一個(gè)月或者更長(zhǎng)時(shí)間內(nèi)不要向相同的引擎重復(fù)提交站點(diǎn)，這取決于他們的標(biāo)準(zhǔn)而不是你渴望被選入列表.
  • 準(zhǔn)備好輸入或者是復(fù)制粘貼一段你的站點(diǎn)的少于200詞的描述，站點(diǎn)的標(biāo)題和站點(diǎn)的分類就可能被搜索引擎收錄。
  • 準(zhǔn)備好一個(gè)你的站點(diǎn)的多種"地址/鏈接"的列表. 你可以提交你的根目錄特定分類和feed到搜索引擎, 擴(kuò)大你的搜索引擎覆蓋面.
  • 保留你提交過(guò)的多種搜索引擎和地址目，這樣你就不會(huì)出現(xiàn)重復(fù)提交的錯(cuò)誤。而且你可以明白它們是如何把你包括進(jìn)它們的頁(yè)面和結(jié)果中的。

Directory Sites 姓名地址錄站點(diǎn)

It is also useful for traffic generation and search optimization purposes to submit your site to directories. Both comprehensive directory sites and those specific to the subject or localisation of your site can be used.

通過(guò)交換生成和搜索優(yōu)化目標(biāo)來(lái)提交你的站點(diǎn)到目錄也是很有用的。復(fù)雜的目錄網(wǎng)站和那些主題細(xì)節(jié)或者局部化網(wǎng)站都可以使用。

DMOZ.org this is the most important directory - it's content is licensed in an open fashion allowing it to be syndicated through out the web -- its content is also used directly in some fashion by almost all of the major search engines.

DMOZ.org這是最重要的目錄 – 它的內(nèi)容是經(jīng)過(guò)授權(quán)的，允許通過(guò)網(wǎng)路散發(fā)的。-- 它的內(nèi)容同樣被幾乎所有的主要搜索引擎所直接使用。

Search Engine Optimization Resources

While WordPress comes ready for search engines, the following are more resources and information you may want to know about preparing and maintaining your site for search engines' robots and crawlers.

搜索引擎優(yōu)化資源

當(dāng)WordPress準(zhǔn)備好迎接搜索引擎時(shí)，下邊是一些你可能想知道為搜索引擎準(zhǔn)備和維護(hù)你的站點(diǎn)更多的資源和信息。

Meta Tags

Meta Tags contain information that describes your site's purpose, description, and keywords used within your site. The meta tags are stored within the head of your header.php template file. By default, they are not included in WordPress, but you can manually include them and the article on WordPress:Meta Tags in WordPress takes you through the process of adding meta tags to your WordPress site.

Meta 標(biāo)簽

Meta 標(biāo)簽 包括描述你的站點(diǎn)內(nèi)的網(wǎng)站目的，描寫和關(guān)鍵詞的信息。Meta標(biāo)簽儲(chǔ)存再header.php模板文件的head中。默認(rèn)時(shí)，它們并不被包括在WordPress中, 但是你可以手動(dòng)實(shí)現(xiàn)這一點(diǎn)，關(guān)于 WordPress中的meta標(biāo)簽的文章可以帶領(lǐng)你熟悉添加meta標(biāo)簽到WordPress站點(diǎn)的過(guò)程。

The WordPress custom fields option can also be used to include keywords and descriptions for posts and WordPress:Pages. There are also several WordPress Plugins that can also help you to add meta tags and keyword descriptions to your site found within the Official WordPress Plugin Directory.

WordPress 自定義范圍操作可以用來(lái)把 文章和頁(yè)面 的關(guān)鍵詞和描述包括進(jìn)來(lái)。有幾個(gè)WordPress 插件同樣也可以幫助你添加meta標(biāo)簽和關(guān)鍵詞描述到站點(diǎn)上，你可以從官方WordPress 插件目錄找到相關(guān)內(nèi)容。

Robots.txt Optimization

Search Engines read a yourserver.com/robots.txt file to get information on what they should and shouldn't be looking for, and where.

Robots.txt 優(yōu)化

搜索引擎讀取一個(gè)yourserver.com/robots.txt 文件來(lái)獲得關(guān)于它們是否應(yīng)該被查找和到哪查找的信息。

Specifying where search engines should look for content in high-quality directories or files you can increase the ranking of your site, and is recommended by Google and all the search engines.

指定搜索引擎在高級(jí)目錄中到哪里查找內(nèi)容，或者可以擴(kuò)大站點(diǎn)范圍的文件，還有受Google 和其他搜索引擎推薦的東西。

An example WordPress robots.txt file: 例如 WordPress robots.txt 文件: 

User-agent: *
Disallow: /cgi-bin
Disallow: /wp-admin
Disallow: /wp-includes
Disallow: /wp-content/plugins
Disallow: /wp-content/cache
Disallow: /wp-content/themes
Disallow: /trackback
Disallow: /feed
Disallow: /comments
Disallow: /category/*/*
Disallow: */trackback
Disallow: */feed
Disallow: */comments
Disallow: /*?*
Disallow: /*?
Allow: /wp-content/uploads

# Google Image
User-agent: Googlebot-Image
Disallow:
Allow: /*

# Google AdSense
User-agent: Mediapartners-Google*
Disallow:
Allow: /*

# Internet Archiver Wayback Machine
User-agent: ia_archiver
Disallow: /

# digg mirror
User-agent: duggmirror
Disallow: /

Sitemap: http://www.askapache.com/sitemap.xml

See also:

參見(jiàn):

Feed Submissions

WordPress comes built-in with various feeds, allowing your site to be viewed by various feed readers. Many search engines are now accepting feed submissions, and there are many site which specialize in directories of feeds and feed services.

提交Feed

WordPress內(nèi)建了很多feed，允許你的站點(diǎn)被feed閱讀器查看。很多搜索引擎現(xiàn)在接受提交feed，有很多網(wǎng)站擅長(zhǎng)于feed目錄和feed服務(wù)。

To submit your site's feeds, you need to know the link to the various feeds your site provides. The article WordPress:WordPress Feeds lists the various links of the feeds that come built into WordPress.

想提交你的站點(diǎn)的feed，你需要知道你站點(diǎn)提供的feed的鏈接。feed這篇文章列出了多種內(nèi)建在WordPress 中的feed鏈接。

For information on customizing these links, see the article on WordPress:Customizing Feeds.

要想知道自定義這些鏈接的信息，查看自定義feed.

Technorati Tags

Technorati is a "real-time search engine that keeps track of what is going on in the blogosphere — the world of weblogs." According to the site, "Technorati tracks the number of links, and the perceived relevance of blogs, as well as the real-time nature of blogging. Because Technorati automatically receives notification from weblogs as soon as they are updated, it can track the thousands of updates per hour that occur in the blogosphere, and monitor the communities (who's linking to whom) underlying these conversations."

Technorati 標(biāo)簽

Technorati tags are used to categorize the different topics and information used by blogs. Technorati uses WordPress categories as tags automatically. You can add more tags by adding a rel="tag" to any link on your site. For example: 

<a  rel="tag">WordPress</a>
<a  rel="tag">Codex</a>

Technorati 標(biāo)簽 用來(lái)分類不同的話題和blog使用的信息。 Technorati自動(dòng)使用WordPress分類作為標(biāo)簽。你可以通過(guò)添加 rel="tag" 到你站點(diǎn)上的任何鏈接來(lái)加入更多標(biāo)簽 ，例如: 

<a  rel="tag">WordPress</a>
<a  rel="tag">Codex</a>

There are also several WordPress plugins for maximizing Technorati tags on the Plugins - Technorati list.

同樣還有好幾種WordPress插件可以用來(lái)在Plugins - Technorati列表中最大化Technorati 標(biāo)簽。

Note: In WordPress v1.5.x, Technorati will automatically recognize your category names as tags. For more info, see: WordPress Categories, Technorati Tags and Search Engine Optimisation

注意: 在 WordPress v1.5.x版本中， Technorati 會(huì)自動(dòng)的向標(biāo)簽一樣識(shí)別你的分類名字。參見(jiàn)：WordPress 分類, Technorati 標(biāo)簽和搜索引擎優(yōu)化。

Note: For optimal Technorati listing, you should include the Atom feed in the header of your theme. For this you may use the following code, which you can add somewhere between the <head> and </head> tags:

注意: 為了得到最佳的Technorati 列表, 你應(yīng)該把Atom feed 包含在主題頁(yè)眉中。你可以使用如下代碼，你可以加在<head> 和 </head> 標(biāo)簽之間: 

<link rel="alternate" type="application/atom+xml" 
title="Atom 0.3" href="<?php bloginfo('atom_url'); ?>" />

Without adding the Atom feed to your header, your posts in Technorati will most likely be displayed wrongly. Which can result in the post content on Technorati duplicating the post title and listing other (meta) information, which is displayed between the post title and the real post content on your weblog.

如果沒(méi)有加Atom feed到你的頁(yè)眉，Technorati中你的文章很可能被錯(cuò)誤的顯示。這會(huì)導(dǎo)致Technorati的文章目錄重復(fù)文章標(biāo)題還會(huì)列出別的(meta)信息，顯示在你的blog文章標(biāo)題和真正的文章目錄之間。

Permalinks

Permalinks are enhancements to your existing URLs which can improve search engine optimization by presenting your post, page, and archive URLs as something like http://example.com/2003/05/23/my-cheese-sandwich/ rather than http://example.com/index.php?p=423. See WordPress:Using Permalinks for more information.

Permalinks

Permalinks是作為你現(xiàn)有的URL的補(bǔ)充，可以通過(guò)顯示在文章，頁(yè)面和文檔URL上如http://example.com/2003/05/23/my-cheese-sandwich/而不是http://example.com/index.php?p=423以改善搜索引擎優(yōu)化。參見(jiàn) 使用Permalinks。

As search engines use links and the title as part of their information gathering, links to posts and articles within your site gain importance with Permalinks.

因?yàn)樗阉饕媸褂面溄雍?tt>title作為它們信息采集的一部分，鏈接到你站點(diǎn)內(nèi)帶有Permalinks的帖子和文檔顯得更重要了。

See also:

參見(jiàn):

As an added bonus, enable the Permalink Redirect plugin. This plugin "replies a 301 permanent redirect, if request URI is different from entry’s (or archive’s) permalink. It is used to ensure that there is only one URL associated with each blog entry."

作為附加的獎(jiǎng)勵(lì)，允許Permalink重定向插件. 這個(gè)插件"回復(fù)一個(gè)301永久重定向，如果要求URI與登陸口的permalink不同的話(或者是文檔的). 它同樣用來(lái)保證每個(gè)blog入口只有唯一的URL."

Sitemaps

A sitemap or "site map" is a single page listing of all the posts on your website. It is intended for your visitors to get a good overview on what your site is about and to find a blog post quickly but it also has great benefits in the search engines as a good link is always pointing to all your blog posts. By having a link to your sitemap on all your sites pages both visitors and search engines will easily get to it and find all your posts.

Here is a tutorial with three different examples of sitemaps with demos and how to set them up:

網(wǎng)站地圖

網(wǎng)站地圖 是一個(gè)單獨(dú)的頁(yè)面，列出了網(wǎng)站上所有的文章。它致力于給你的訪問(wèn)者提供一個(gè)關(guān)于你的站點(diǎn)是關(guān)于什么的好的總覽，還有可以快速的找到某個(gè)文章，它同時(shí)在搜索引擎上作為一個(gè)好的鏈接，總是指向你所有的blog文章，也有很大的好處。通過(guò)在網(wǎng)站地圖上的鏈接，在所有頁(yè)面上的訪問(wèn)者和搜索引擎都很容易的進(jìn)入和找到所有的文章。

Here is a tutorial with three different examples of sitemaps with demos and how to set them up:

這里是三個(gè)不同的網(wǎng)站地圖例子的演示版和如何建立它們的說(shuō)明：

Google Sitemaps

As of June 2005, Google is now accepting sitemaps of your site as part of their website submissions. Google needs to have this sitemap formatted in a special way using XML. You can find more information about from Google, and the discussion on the WordPress Forum about WordPress and Google Site maps.

Google 網(wǎng)站地圖

在 2005年六月, Google接受了 網(wǎng)站地圖作為它們的站點(diǎn)提交。Google需要使用XML的一個(gè)特殊方法來(lái)讓網(wǎng)站地圖有一個(gè)格式。你可以從Google找到更多關(guān)于 Google的網(wǎng)站地圖提交 的信息，和 WordPress 論壇上關(guān)于 WordPress 和 Google 網(wǎng)站地圖 的討論。

Some utilities have been created to help the WordPress user to create a Google site map of their site for submission to Google. For more information on these and Google sitemaps:

一些效用已經(jīng)建立起來(lái)幫助WordPress用戶建立Google網(wǎng)站地圖。查看更多相關(guān)信息：

Link Relationships

There is some debate over whether listing the link relations actually effect search engine ranking however it is simple to implement.

連接關(guān)系

有一些關(guān)于是否列出鏈接關(guān)系實(shí)際影響搜索引擎隊(duì)列的爭(zhēng)論，盡管它很容易實(shí)現(xiàn)。

More Resources and Tutorials

There is a lot to learn about search engine optimization and site submission. Here are just a few sites to help you learn more about how this works:

更多資源和指導(dǎo)

有很多有關(guān)搜索引擎優(yōu)化和網(wǎng)站提交的東西要學(xué)習(xí)，這里是一些網(wǎng)站，可以幫助你學(xué)習(xí)更多關(guān)于這是如何工作知識(shí)：

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